Newsletter Pro

The Newsletter Pro is a direct-mail marketing business in Boise, ID. I've had the opportunity to work with them on their recent re-branding.

The problem the design team was given was that the previous logo was centered too much on the CEO as the solution to the clients' problems. When a client would call in to the business, the call was escalated to the CEO more than half the time. Good times weren't had for the CEO.